What happens if I focus on growth too soon?

A startup that prematurely targets a growth goal often ends up making a nebulous product that some users sort of like and papering over this with ‘growth hacking’.  That sort of works—at least, it will fool investors for awhile until they start digging into retention numbers—but eventually the music stops.

Sam Altman in Before Growth
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What happens if I focus on growth too soon?

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