What are some common mistakes companies make raising money?

The process is simple:
  1. Get intros to investors you want to talk to and reach out to them, in parallel.
  2. Explain to them why your company is likely to make them a lot of money.
  3. Set up a competitive environment.
Sam Altman in Fundraising Mistakes Founders Make
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What are some common mistakes companies make raising money?

Is my company attractive to investors?

A two-by-two matrix of progress in innovation (and ease of attracting investment) with software/physical on one axis and short-term/long-term on the other axis looks like this.  Green is good, yellow is ok, and red is bad.

 

Is my company attractive to investors?