Should I hire a growth hacker/growth engineer?


“A startup that prematurely targets a growth goal often ends up making a nebulous product that some users sort of like and papering over this with ‘growth hacking’.  That sort of works—at least, it will fool investors for awhile until they start digging into retention numbers—but eventually the music stops.”

— Sam Altman in BEFORE GROWTH


“There’s an initial period of slow or no growth while the startup tries to figure out what it’s doing. As the startup figures out how to make something lots of people want and how to reach those people, there’s a period of rapid growth.”

–Paul Graham in STARTUP = GROWTH


“Leaky buckets don’t need more water, they need their holes fixed. It’s a rookie mistake to focus on customer acquisition instead of customer retention, especially early in a startup’s life.”

— David Jaxon in Product strategy — retention trumps acquisition


Continue reading “Should I hire a growth hacker/growth engineer?”

Should I hire a growth hacker/growth engineer?